Mura’s Come Home..


Where it all started…

It all began when Asako (Mura’s Mumma bear/CEO/Girl Boss) and her family moved from Japan in 1997, Asako was only eight years old! They were enchanted by Noosa’s white coastal homes, vibrant and warm summer’s, the beauty of  natural wilderness and the happy Australian way of life.

In 2007 at just 22 years of age, Asako opened up Mura Boutique, a small retail store in the beautiful beachside town of Noosa. She drew her inspiration for Mura from her Noosa upbringing and love of Hamptons coastal luxe aesthetic. When your environment is bright, warm & beautiful it makes you feel happy. This is at the heart of Mura, we want all girls to feel beautiful! And inspire people to lead happy & healthy lives. This is why Asako wanted every aspect of Mura to be a celebration of warm sunshine, nostalgia of days spent by the beach, the bright colours of summer and outfits that were made for making memories in. Next thing we needed was a beautiful home to create all of this!


Looking for the perfect Mura home…

When Asako was on the hunt for a new house, there were a few details that it needed to be the perfect ‘Mura home’. Have you ever walked into someones home and just felt happy? The  Mura home needed to feel warm & welcoming with large open spaces, have lots of natural sunshine, fresh white tones & textures, plus a feeling of summer… Thankfully we found our little slice of the Hamptons right here in Brisbane. The Mura home needed to exude our branding and story, to help bring our clothing to life! A place that felt like your dream home as soon as you walked through the door. Importantly, it needed to be a space where our team could dream, create and feel inspired. It’s now the perfect space where we all come together as Mura to work, play & create! It’s now home to our beautiful photoshoots every week. How lucky are we?! That we get to work with some amazing H&MU artists, models, photographers, stylists & YOU! Our beautiful Mura Community. We want you to feel at home in our new Mura House. Look out for our Instagram, Youtube, Website & Facebook to see behind the scenes in our new home xx


Until next week…
Love the MB Team xx