Dare To Be Different With Emily Blom


This week we hung out with Emily Blom and had an absolute blast with this awesome chick! She’s a model from Byron Bay but was born in LA!! She reached out to us because of our recent efforts in trying to showcase diversity through our models. Being a size 10 model she is considered by many in the fashion industry as a ‘plus size’, which we think is crazy! She (like so many of us) is tired of the stereotypical, unrealistic and unattainable views of beauty that the fashion industry is creating. At first she was taken aback by the amount of compliments we gave her, and how excited we were to shoot with her, (there was A LOT of excited ooh’s and ahh’s and jumping up and down!!) because she’s not used to that kind of positive attention. She’s been turned away from shoots because of her size, sometimes considered too big or too small (depending on a companies view of what they consider as a ‘plus’ size). We couldn’t believe that someone who is a size 10 (let alone any woman of any size) and as beautiful as she is would be turned down. It makes us sad that fashion has turned into something that is decreasing women’s self confidence rather than inspiring it, and that no woman of any size or shape can feel adequate or beautiful enough by these crazy standards.

A penguin walks into this room right now wearing a Sombrero. What does he say and why is he here?
I don’t know! But I feel like we would get along really well if he also had Margaritas.

If you entered into a talent quest, what would your talent be?
I can sing…. but I can also Hoola Hoop for a really long time, which is way cooler.

Beach Buggy or vintage Mustang?
Vintage Mustang all the way. My Dad used to have Mustangs when I was a kid, I felt like such a bad-ass whenever I was in one.


Burgers or Acai bowls?
Acai! Burgers are very, VERY close behind.

Rollerblades or a skateboard?
Rollerblades! Although after my rollerskating experience at our photo shoot, I think I should probably reconsider… or at least invest in a helmet.

(From what we saw maybe she should reconsider…..wearing a helmet next time! hehe whoops!)

Describe yourself in four words.
I would say….. goofy, creative, squishy, and I like to think that I’m insightful. I just asked my Mum via text and she replied: humble, kind, intelligent, adventurous, loving, elegant, independent, creative, talented, determined, compassionate… and squishy! Haha!! I love my Mum!


If you could star in any movie, what movie would it be and what part would you play?
I just said Wonder Woman and my boyfriend (Brad) laughed at me! I’m legit made to be a superhero. My high kicks are outstanding!! Brad’s probably still mad at me for leaving the lid off the toothpaste again…

Tell us two truths and a lie, and we’ll try to pick out the lie!
Horror movies make me so physically shaken up, that sometimes after watching one, I vomit.
b) Pancakes are my favourite food.
c) My front 6 teeth are fake.

(The lie is that pancakes are her favourite food, she hates them!!…..whaaat!!!)

If you could time travel, what era would you travel to and why?
The 70’s! Ok, I admit I just finished watching EVERY SINGLE SEASON of “That 70’s Show” on Netflix, so I could be a little biased. I just want to be Jackie Burkhart! Well… I just want Jackie Burkhart’s wardrobe.


Top 3 places you’ve travelled?
Ireland is my favourite country, perhaps second only to Australia. It’s all my fairytale fantasies realised.
2. New York City. When a city has a song written about it, it’s probably worth a visit. New York has a zillion songs.
3. Maybe Mykonos? Or Morocco. Or Utah.

If you could tell your 15-year-old self something, what would you say?
I could write a book about the things I wish I could have told my 15-year-old self. I will, one day! For now, the most important things would probably be:

1.Don’t have seamless underwear? Buy some. Now.
2. If you’re thinking about wearing white jeans, just don’t.
3. No, it’s not a good idea to cut yourself a side-fringe.
4. If you’re good at something, it’s ok to admit it. If you’re bad at something, you should still have a go. You’ll regret the things that you didn’t do, more than the things you did, and making fun of yourself all the time, even about the things you thrive at, just gives other people permission to do the same. Also, yes, you do suck at Cross Country. But, saying how bad you are and walking the whole dang thing makes you look like an actual idiot. Nobody will care, or even realise, if you try and aren’t an Olympian. You might even come like… 40th or something!
5. If you feel like you need to pee now, just go pee! Don’t wait. Seriously.


What’s the biggest challenge you face/have faced?
Modelling, despite having done it for almost a decade, has never really been my “thang”. However, if there is a tiny chance that this might become something that will provide me with a platform to inspire change in the way that even one woman feels about themselves, then that’s something I want to be a part of. I’d like to challenge myself to stop being such a sarcastic dork, take myself seriously for a once and maybe even do something with this career that makes a difference. If you know me, you’ll know that saying that was a big ass challenge in itself.

Best advice you’ve ever received?
“If your legs are out, you don’t need your boobs out. If your boobs are out, you don’t need your legs out”. I read that somewhere. I’m pretty certain (actually definite) that it wasn’t worded quite as “eloquently” as I put it, but that’s how I always remember it. It’s not exactly poetry, but it’s a handy reminder that the booty-shorts and crop-top combo isn’t the only, and certainly not the best, way to dress sexily.

When are you the happiest version of yourself?
When I’m driving home and singing Joni Mitchell and The Waifs in my car… and I know that soon I’ll be able to get in my bed and nap.

We had a fabulous day dancing around to old school rap, Cat Stevens and Spice Girls; an array of fun tunes just like Em’s outfits and personality! We wanted to showcase all the sides of her that we fell in love with. She’s daring and sassy, adventurous and creative, free and wild, yet sweet and incredibly humble. Most importantly we showed off her beautiful body shape. She’s a challenge-the-status-quo kinda girl, and that’s what we’re all about.


Physical beauty isn’t limited to a certain hair colour, skin tone, height or weight. We want to challenge these mainstream views, and inspire women to celebrate and appreciate their individual beauty. Fashion should be a means of expression and self confidence, it’s about putting on an outfit, whether it’s comfy track pants or a maxi dress and feeling beautiful regardless. As one of our favourite Mura girls, Georgia Gibbs, once said: ‘You are perfect the way you are. Individuality is something to be celebrated, not to be ashamed of.’

‘Empowered women empower women.’

Stayed tuned for our next blog Mura beauties….
Click here to check out our mini lookbook of this mega babe on our website. 

Thank you for following us on our journey.
Love MB




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