Each week the creative inspiration behind Mura comes together and our vision is brought to life through our photoshoot extravaganza. We believe in bringing more than just a product, and more than just a pose. Our photoshoots are about creating a lifestyle to live vicariously through, with a concoction of beautiful decor, dreamy aesthetics and relatable style that can be achieved by all of our Mura girls.
Since our shoots are such a bedrock foundation behind our brand, we thought to share with you all the story that comes alive each week, giving you an all exclusive back stage pass.
Our team works hard every week to always offer something fresh and unique. We believe in capturing the whimsical moments, and the little details that are often taken for granted.
Whether it’s lighting checks, styling coordinations, flat lay creations, or face swapping on snap chat – behind the scenes always has a lot going on.
For each outfit the team will play around and use their creative flair in creating an image that encompasses the unique feeling of each look. We like to think about how each type of Mura girl would wear their outfits, and we try to reflect that individuality in every look.
Location Location Location! This week we chose to shoot at an eclectic French inspired location, curated by the beautiful family of Jen & JC! The location instilled a particle of nostalgia, with its authentic furnishing, high ceilings and cluster of decadent accessories. And the dusty afternoon light that peered through created the ideal whimsical atmosphere we wanted.
Jen & JC began setting out doing little projects together, and have since imported an array of Monte Carlo inspired antiques from France and created this gyspset location for other creatives to enjoy! With ancient books and rustic bikes hidden everywhere, this could not have been a more authentic way to bring to life our boheme photoshoot!
And if you’re loving this vibe, you’ll love our new trans-seasonal looks this week!
Click on the images to take you to the website.
Shop all of our new arrivals here!
On behalf of the team, we hope you’re feeling inspired,
x x x