Etiquette on the ‘Gram

It has become one of the most used apps in the history of using apps, with over 100 million people logging into their accounts daily. As we all know, Instagram is somewhere that we can post photos, stalk photos and even exchange photos privately – but do we really know the proper etiquette of THE ‘GRAM? As avid ‘grammars here at MB HQ, we want to share a few tips on how to keep that followers to following ratio steady.

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1. Keep your bio short and concise. Keep it to 2 or 3 lines, if you want to write in sentences. If your bio is in points, no more than 4. Ain’t no body got time to be reading your life story. If we have wasted all our time reading your bio, there is a good chance we will ignore your photos because you have just aged us by 5 years. No views, no likes.


2. #Hashtag. Obvi! Using hash tags are the best way to reach out to a wider range of people. The idea is to use ones that are actually a thing. For example if you use the app VSCOcam, utilise their official hash tags #vsco and #vscocam so that other people using the same app can view your photos. Adding hashtags like #bluedress or #cat is NOT going to get the likes your image probably deserves. One more thing CHARACTERS DO NOT WORK IN HASH TAGS!! You cannot write #black&white as a hash tag. It will not work. It will literally turn out like how it is written here. It is a waste of time and a waste of a caption. It is also our pet hate!


3. Give credit, where credit is deserved. If someone with similar tastes and a similar profile goes through and likes a bunch of your photos, the polite thing to do is go through their profile and like ones that deserve your double tap. Don’t be pressured to make that follow button green, but it’s always a good deed to like one or two of their ‘grams. Same goes for comments. Always reply to new people who have asked questions, or made a comment on an image of yours.


4. Would you give yourself a high five in public? No? Well that is exactly what liking your own photo is. I get that you really want to make 11 likes, but please don’t be one of those people that desperately needs the approval from their social world to feel satisfied with their (online) lives.


5. Keep your explicit photos on Snapchat. Direct Instagram messages is not a place for exchanging your most tasteless selfies. Srsly – our eyes don’t need them!

We know these tips might seem quite straight forward and obvious, but trust us!! There are still some gals and pals out there playing the game with their own set of rules.

Love & Luck,

Team MB x